Name Rights & Design Registration
Name right and design registration is the process of legally protecting a brand's name and the visual design of its products against unauthorised copying.
Name right and design registration are the most fundamental industrial property procedures for legally protecting a business's brand value and specially designed products. A business invests great effort in building the recognition of its brand.
At the same time, businesses gain a competitive edge with new and creative products. The only way to prevent these assets from being copied is to register them with the Turkish Patent and Trademark Office (TÜRKPATENT).
At Bursa Mudanya Law Office, our lawyers who are also registered trademark attorneys handle trademark and design registrations before TÜRKPATENT.
The Assurance of an Official TÜRKPATENT Attorney
Registration applications must be prepared with great care. Choosing the wrong class or failing to carry out a proper search can lead to the refusal of trademark and design applications.
In addition to her experience as a lawyer in trademark law, our firm's founder is an authorised attorney registered with TÜRKPATENT:
- Med. Att. & Trademark Attorney Zeynep KARACA
turkpatent.gov.tr/vekil-arastirma) page. Being both a registered attorney and a lawyer allows us to prevent future imitation and infringement risks from the very start while handling your registrations.
Our Registration Services
With our lawyers who are registered trademark attorneys, we secure both your industrial property rights, such as trademarks and designs, and your intellectual property rights.
1. Name Right (Trademark) Registration
Your company's trade name, emblem, slogan or the special names you give to product lines make up your brand. Official protection is essential to prevent others from using these names without permission or damaging your reputation.
As trademark lawyers, we formally secure your brand and protect it against infringement after registration. You can find all the administrative and legal details of the process, the application requirements and the scope of protection on our Name Rights page (in Turkish).
2. Industrial Design Registration
The external appearance, packaging, aesthetic lines, colour combinations and original patterns of a business's specially designed products distinguish them from those of competitors. Moreover, trademark registration does not protect specially designed products.
To protect such designs, a design registration application should be filed. You can review the application steps and conditions of protection in detail on our Design Registration page (in Turkish).
3. Software, Book and Work Registration (Copyright)
One of the most frequently asked questions is whether works such as software can be registered. The computer software, mobile applications and source code you develop and the books you write are protected by copyright from the moment they are created.
However, proving who created such works is a matter of evidence. Unlike industrial property rights, the protection of such intellectual products is carried out through administrative registration procedures before the Ministry of Culture and Tourism.
To prevent unauthorised copying of your code or works, we both manage your legal proceedings as intellectual property lawyers and handle your administrative applications.
For all the details and application steps, see our article How to Obtain Copyright (in Turkish).
Conclusion
Registering your trade names and product designs is the safest investment you can make in your business's future. Incorrect class choices or missed bulletin opposition deadlines can lead to the assets you have spent years building being taken by others.
At Bursa Mudanya Law Office, as trademark registration lawyers, we protect the rights that give your business its competitive edge. With our official registered attorney authorisation, we initiate all your procedures on a sound legal footing with a zero-error approach.
For unauthorised use of your trademark or design, recall of counterfeit products, claims for material and moral damages, and all proceedings before the Intellectual and Industrial Property Rights Courts, visit our Trademark & Patent Lawyer page to learn about our legal solutions.
Common questions about Name Rights & Design Registration
By law, individuals may file registration applications themselves. However, registration processes depend on strict statutory deadlines and complex classification systems. Working with a registered trademark and patent attorney ensures that a detailed similarity search is carried out before filing, preventing the risk of wasted time and money at an early stage.
Name right (trademark): protected for 10 years from the filing date and can be renewed indefinitely for further 10-year periods on payment of the renewal fee.
Design registration: protected for 5 years from the filing date and can be renewed in five-year periods up to a maximum of 25 years in total.
No. Industrial property rights are subject to the principle of territoriality. Registrations made before TÜRKPATENT provide protection only within Türkiye. If you want protection in the countries to which you export, our registered attorneys can file international registration applications (WIPO, the Madrid Protocol, etc.) on your behalf.
TÜRKPATENT publishes thousands of new applications in its official bulletins every month. As your registered attorneys, we regularly scan these bulletins on your behalf, identify similar applications that may infringe your rights or confuse consumers at an early stage, and file administrative oppositions within the statutory period to prevent their registration.
Yes. Industrial property rights can be sold (assigned), inherited or licensed. For these transactions to be legally valid, the agreements must be notarised and officially recorded in the TÜRKPATENT register. Our attorneys manage all of these registration procedures on your behalf.
Yasal UyarıThis content has been prepared for general information on Name Rights & Design Registration; it does not constitute legal advice and does not create an attorney–client relationship. Please consult a lawyer about your specific dispute. The content complies with the Turkish Bar Association's Regulation on the Prohibition of Advertising. Last updated: 20 August 2026.